An in-dealership reveal for Aston Martin’s new top end car. The selected audience would be led into a room with a projection screen in front of the seats, upon which they would watch an introductory video. In darkness, the projection screen would rise, behind it sitting the real car (currently unseen by the audience).
The actual car was then slowly and dramatically revealed, showing various car specifics, air flow, panels etc. before revealing the full car at the end.